April 23-29, 2018
Report on the press conference for the launch of #MuseumWeek 2015
On Thursday 5th March 2015 at 5 pm, a press conference was held for the launch of the second #MuseumWeek in the Salon des Maréchaux at the Ministry of Culture and Communication. Present were the Minister, Fleur Pellerin, and Dick Costolo, CEO of Twitter.
“La #MuseumWeek est une formidable occasion de montrer les musées sous un autre jour et d’y attirer un large public” pic.twitter.com/nPp8hrnkt0
— MuseumWeek (@MuseumWeek) 5 Mars 2015
“#MuseumWeek is a great opportunity to show museums in a new light and help them attract a broad cross-section of the public”
#MuseumWeek “With @Twitter, art can spread like never before. Our goal is to remove barriers & let the content flow” pic.twitter.com/9CeYyWE3yL
— MuseumWeek (@MuseumWeek) 5 Mars 2015
Benjamin Benita (Universcience), Coordinator of #MuseumWeek 2015, presented its main concepts: the 7 days, 7 themes and 7 hashtags that can be found here. He also spoke about the event’s mode of governance: a steering committee made up of French museum professionals, accompanied by Mar Dixon and backed by Twitter and the French Ministry of Culture and Communication. He reminded all those present of this #MuseumWeek’s dual ambition: to roll out the operation all over the world and attract an even wider public. We are delighted to be able to announce that #MuseumWeek 2015 has already attracted 1,000 participating institutions in 44 countries! The list of participants can be found here.
Innovatory initiatives
Finally, the great innovation of this second #MuseumWeek, new initiatives were presented: a time capsule that will store all the tweets and be kept by the Cité des sciences et de l’industrie, along with a digital work created by the BRIGHT studio and artist Marcin Ignac, based on tweets sent during the operation.This work will be displayed at the Cité de l’architecture & du patrimoine.
MuseumWeek 2015 par culture-gouv
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